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Marketing Chatbots: The Marketer Thats Always On

what is chatbot marketing

As seen in Figure 3, chatbot recommends tyre models depending on the customer preferences (e.g carbon footprint friendly tyres) and enhances conversational commerce capabilities of the company. As artificial intelligence and machine learning improve, chatbots will be able to perform more complex functions. Marketing chatbots are an effective way to start a customer interaction, collect data and qualify and route leads.

what is chatbot marketing

A chatbot helps you create an engaging experience for potential customers who are interested in purchasing your product or service. With this in mind, it’s important that you make sure that your chatbot has all of the right features before launching it into production. In this scenario, the bot can ask questions to instantly determine customer profile, interest, or level of qualification. Unqualified leads can be sent on a nurture path that reflects the preferences gathered during the chatbot conversations.

Save Money for Your Business

For example, if a customer has a query, chatbots can answer it immediately and recommend other products and services. For instance, you can utilize chatbots to lead customers down the sales funnel, from prospect to purchase – all in a single conversation. Taking things a step further, with the right setup, chatbot marketing can also increase the pace of your lead nurturing and lead scoring.

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Despite the fact that ALICE relies on such an old codebase, the bot offers users a remarkably accurate conversational experience. Of course, no bot is perfect, especially one that’s old enough to legally drink in the U.S. if only it had a physical form. Earlier, we explained that you could use previous chatbot conversations and data to influence future conversation branches. You should also use historical data from your chatbot conversations to influence your product and services. Chatbots meet consumers’ needs for a quick response, which improves your CX.

What Chatbot Marketing Is and How to Use It In Digital Marketing

No matter where your customer is, integrating chatbots with messaging apps is effective for reaching out. So the more personality you give to your bots, the higher chance that they’ll effectively grab the attention and engage a visitor. One way to make your chatbots more engaging is by personifying them (e.g. giving them a name or a cartoon-like or human face).

  • They can serve your clients anytime, even if they try to contact you after you are done for the day.
  • Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that helps businesses grow.
  • Use closed questions or present customers with pre-written responses, even buttons.
  • Fifty-six percent of consumers expect a business to respond to them in 10 minutes or less.
  • Of course, you’ll want to ask prospective vendors about pricing and any other questions unique to your business needs.
  • While your customer support agents can forget and mix things up, chatbots are machines that seldom make mistakes.

That’s why it’s important to test every interaction to ensure they’re smooth and address customers’ needs. Most chatbot platforms have live preview functionality so you can test all of your flows before going live. For example, if your social team finds they can’t keep up with the number of messages on certain networks, you may want to leverage bots on those channels. If your website team is seeing low conversion rates, that may be something bot marketing can help increase. In the case of an airline, between departures, arrivals, potential seating upgrades and a myriad of places to purchase tickets from, there is an almost infinite number of combinations for customer interactions.

Some Innovate Ways to Use Chatbot Marketing to Grow Your Business

All these can be later used to predict customer behavior, offer personalized recommendations, or even improve products and services to make them more appealing to the target audience’s preferences. Doing so will mean you can create a marketing chatbot that genuinely helps your customers, highlights your products, and boosts conversions. Chatbot marketing is becoming an essential strategy for many businesses as they endeavor to provide consistent 24/7 customer experiences. Chatbot marketing is far more effective when you can get customers and leads to contact a salesperson or customer service rep directly.

Is chatbot a marketing tool?

Chatbots help in automating a significant portion of the marketing process, implying that you and your team will be able to handle a larger volume of marketing conversations, resulting in increased brand recognition and sales. Chatbots improve customer interaction with your brand.

This is the first step towards making your chat a more integral part of your business, letting people better interact with your brand. The chatbot can make recommendations and suggestions derived from the customer’s cart and buying history. Come up with a short list of questions to see whether that lead is indeed interested in your brand, like what they’re looking for and what’s their budget. Since customers expect chat support to be available 24 hours a day and 7 days a week, there’s no reason to make them wait.

What problems does a chatbot solve?

Automated customer support, handled by AI chatbots, simulates human speech and is available 24/7. If an eCommerce business uses live agents to respond to customers’ questions, they may not be able to handle multiple customers, and answering repetitive questions might be tiring to the human agents. Chatbots eliminate all the conventional strategies and captivate customers through Artificial Intelligence. Online business owners don’t have to worry about using different sales funnel strategies to convert customers.

what is chatbot marketing

They did this after providing customers with a short quiz that the chatbot then used to make recommendations. If the customer were satisfied after virtually trying the lipstick on, the bot would then direct them to the online shop to purchase. Once you’re ready to add a chatbot to your page, you don’t have to start from scratch.

Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

So, for example, if you want your bot to only appear to website visitors who aren’t signed in, you can do that. Or if you want it to appear to visitors who aren’t signed in and have been viewing your pricing page for longer than 30 seconds, you can do that, too. You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead. The key to building an effective chatbot strategy is managing expectations. If you try to recreate a conversational agent with the intelligence of Jarvis from Iron Man you will inevitably fail.


Basically, all forms of businesses need chatbots as virtual assistants to do majority of the work. Gartner says, by 2020, customers may have 85% interactions metadialog.com with companies without any human contact. Through automated responses to user engagement, chatbots can help you segment website traffic.

Why chatbots are the future of marketing?

With chatbot marketing, a business can easily move prospects down the sales funnel and help them make the buying decision. Save time and money: A chatbot helps a business scale marketing conversation with minimum resources and efforts. Gone are the days when business hours used to be a thing.


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